Digital Experience Manager

Lead with Purpose. Partner with Impact.

Kestra Holdings is seeking aDigitalExperienceManagerto lead website, content authoring, and organic growth initiatives across all Kestra business units.

This roleis responsible forowning the digital experience from strategy through execution, including website optimization, content governance, SEO and AEO, analytics, and Sitecore CMS content operations. The ideal candidate brings a balance of strategic thinking, operational rigor, andhands‑onexecution, and can partner closely with Creative,MarTech, Marketing, and business stakeholders.

The position offers a competitive compensation and benefits package, with a hybrid work schedule (4 days in-office, 1 day remote).

What you’ll Do:

• Develop and execute organic growth strategies to drive website traffic, engagement, and conversion.
• Lead SEO and AEO (Answer Engine Optimization) efforts, including optimization for search engines,AI‑drivensearch, and generative answer surfaces.
• Conduct keyword research, content gap analysis, and technical SEO audits.
• Monitor and analyze performance using Google Analytics, Search Console, Looker Studio, and SEO platforms.
• Translate data insights into actionable optimization and content recommendations.
• Own website initiatives across all Kestra companies, including ongoing optimization, enhancements, and launches.
• Partner withMarTechand development teams to define requirements, manage backlogs, and deliver updates through agile workflows.
• Ensure websites meet performance, accessibility, and governance standards.
• Serve as the primary website point of contact forcross‑functionalteams and stakeholders.
• Own Sitecore content authoring standards, workflows, and documentation.
• Establish andmaintaincontent governance policies, including:
• Authoring guidelines(aligned with brand standards, voice, tone, and messaging consistency)
• SEO standards(for text, video, imagery, and other content formats to ensure discoverability and performance)
• QA and publishing processes(syncedwith corporate requirements, compliance, and applicable industry regulations)

• Enable and support content authors across the organization with clear documentation and training.
• Oversee content creation, editing, scheduling, and publishing to ensure accuracy, consistency, and quality.
• Identifyand mitigateCMS‑relatedrisks, limitations, and authoring issues.
• Continuously improve website UX, navigation, structure, and content clarity.
• Translate design intent intohigh‑performingdigital experiences.
• Validate usability, mobile responsiveness, and accessibility standards
• Own web, SEO, and content performance reporting.
• Maintain dashboards and reporting cadences for leadership and stakeholders.
• Provide insights tied to business goals, advisor experience, and marketing outcomes.
• Work closely with Creative, Marketing Strategy,MarTech, Compliance, and external vendors.
• Translate businessobjectivesinto digital requirements and execution plans.
• Engage stakeholders to align website and content initiatives with organizational priorities.

What You Bring:

• Bachelor’s degree inDigitalExperience Design, Marketing, Communications, Information Systems, Human-Computer Interaction (HCI), or a related field, or equivalent practical experience.
• 5–7 years of experience in digital marketing, website management, and content strategy.
• Hands‑onexperience managingenterpriseCMS platforms (Sitecore preferred).
• Strong understanding of AI’s impact on search behavior, content discovery, and user experience.
• Experienceoptimizingcontent for SEO, AEO, and generative search environments.
• HTML/CSS Experiencerequired
• Strong knowledge of SEO best practices and emerging AEO considerations.
• Experience developing and enforcing content authoring and governance standards.
• Proficiencywith analytics and reporting tools (GA4, GSC, Looker Studio).
• Ability to manage multiple initiatives, prioritize work, and collaboratecross‑functionally.
• Strong written, verbal, and documentation skills.