Digital Experience Director

Company Description Ferris State University is a public institution recognized for its career-oriented programs that align with the technology and workforce needs of business, industry, healthcare, and society. Founded in 1884 by educator and Michigan governor Woodbridge N. Ferris, the university was built on the concept of providing students with practical, marketable skills. Originally a private institute, Ferris joined the state higher education system in 1950 and achieved university status in 1987. Today, Ferris emphasizes applied research, hands-on learning, and strong industry partnerships, providing an environment where professionals can contribute to student success and institutional innovation.

Role Description The Digital Experience Director is a full-time, on-site role based in Big Rapids, MI, responsible for leading the strategy, design, and optimization of Ferris State University’s digital presence. This role oversees the user experience across web, mobile, and other digital platforms, ensuring that online interactions support recruitment, retention, and engagement goals. Day-to-day responsibilities include collaborating with marketing, IT, academic units, and student services to plan and implement digital initiatives, manage content and navigation standards, and assess the performance of digital channels using analytics and user feedback. The Director guides UX design, accessibility compliance, and digital branding, coordinates vendors or external partners as needed, and leads a team or cross-functional groups to deliver cohesive, inclusive, and user-centered digital experiences.

Qualifications

• Demonstrated experience in digital strategy, user experience (UX) design, and information architecture, preferably in higher education or a complex organization.
• Proficiency with web content management systems, web analytics tools, and basic understanding of front-end technologies and accessibility standards (e.g., WCAG).
• Strong skills in project management, stakeholder collaboration, and cross-functional leadership, with the ability to prioritize multiple initiatives.
• Excellent written and verbal communication abilities, including skills in translating technical concepts for non-technical audiences and presenting to leadership.
• Background in digital marketing, SEO, and content strategy to support enrollment, branding, and user engagement goals.
• Bachelor’s degree in a related field such as Digital Media, Information Technology, Communications, Marketing, or equivalent combination of education and experience; advanced degree is a plus.
• Experience managing or mentoring staff or teams focused on web, UX, or digital communications, and a commitment to inclusive, user-centered design.
• Familiarity with higher education processes, student lifecycle considerations, and data-informed decision-making for continuous improvement of digital experiences.