Driving measurable growth, the full-time remote Digital Demand Manager will lead PPL's paid digital acquisition efforts, focusing on Google Ads strategy, campaign management, and marketing technology optimization to enhance lead quality and return on ad spend. Key Responsibilities Own end-to-end strategy and execution of Google Ads campaigns, including rigorous A/B testing and budget management Architect and optimize the HubSpot ecosystem, developing advanced segmentation and reporting frameworks to enhance lead nurturing Manage and optimize WordPress infrastructure for performance, SEO, and conversion, collaborating with design and content teams Required Qualifications Bachelor's degree in Marketing, Business, or a related field; advanced certifications in Google Ads and HubSpot preferred 5+ years of digital marketing experience, with at least 3 years focused on Google Ads strategy and performance Proven record of improving conversion rates and return on ad spend, with advanced experience in Google Analytics Strong project management skills and ability to handle multiple priorities effectively Preferred experience with HubSpot and WordPress, including automation and SEO optimization