Seeking a detail-oriented Digital Content Specialist in a full-time remote capacity, this role is responsible for crafting and optimizing engaging content across various websites and mobile apps, enhancing user experience, and implementing SEO best practices to drive traffic and brand awareness. Key responsibilities: Produce high-quality content that engages target audiences and boosts brand awareness across multiple Hard Rock websites Develop and optimize content for the Unity by Hard Rock website and mobile app to enhance user engagement Collaborate with UX/UI designers to ensure cohesive integration of content into website and app designs Required qualifications: Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience Experience with Adobe Experience Cloud suite, particularly AEM and Adobe Analytics Proven experience in digital content creation, CMS administration, and SEO Hands-on familiarity with ML modeling and AI for dynamic content and personalization Practical experience applying UX/UI best practices to content design and presentation