Executing guest-facing CRM and lifecycle marketing initiatives, the full-time Digital Channels Manager will manage campaigns across email, SMS, loyalty, and digital channels to drive guest acquisition, engagement, and retention in a remote setting. Key responsibilities Manage the execution of lifecycle campaigns, customer journeys, and loyalty communications while ensuring campaign quality and operational readiness Coordinate with cross-functional teams to optimize customer experiences and marketing performance through disciplined execution and campaign testing Support website and app marketing initiatives, including campaign landing pages and digital merchandising, while identifying optimization opportunities Required qualifications 4+ years of experience in CRM, lifecycle marketing, loyalty, or digital marketing Experience executing email, SMS, and digital marketing campaigns Working knowledge of segmentation, personalization, and triggered campaigns Strong project management and organizational skills Understanding of customer journey orchestration and digital marketing fundamentals