Digital Campaign Specialist

Job Description

Job Description

** Hybrid 3 Months Contract W2 **
nWe are seeking a Digital Campaign Specialist to execute and optimize multi-channel digital marketing campaigns that enhance customer engagement and drive demand. This role is responsible for implementing digital customer journeys across web, email, search, and social channels while ensuring high-quality campaign delivery, seamless execution, and an exceptional user experience. The ideal candidate has experience managing campaign assets, collaborating with cross-functional teams, and leveraging digital marketing technologies to deliver measurable business results.

** Responsibilities **

n
• Execute and optimize multi-channel digital campaigns across web, email, search (organic & paid), social media , and landing pages.
n
• Build and manage email campaigns , marketing automation , landing pages , forms, redirects, and campaign workflows.
n
• Perform A/B testing , SEO/organic keyword research , and campaign optimization to improve performance.
n
• Coordinate campaign assembly, content publishing, quality assurance, and deployment.
n
• Manage campaign assets using CMS platforms , ensuring high-quality customer journeys.
n
• Collaborate with marketing, creative, CRM, and global stakeholders to deliver campaigns on schedule.
n
• Monitor campaign performance, identify optimization opportunities, and share best practices.
n
• Support lead delivery to CRM teams and ensure campaign documentation and rollout packages are completed.
n

** Qualifications **

n
• Bachelor's degree in Marketing, Digital Communications, Information Science, or a related field.
n
• 3–5 years of experience executing digital marketing campaigns .
n
• Hands-on experience with email marketing , marketing automation , CMS , SEO , SEM , landing pages , A/B testing , and demand generation .
n
• Experience with Sprinklr , Eloqua , and Scrivito CMS preferred.
n
• Strong knowledge of digital campaign management , customer journey optimization , web design , and content management .
n
• Excellent analytical, communication, problem-solving, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
n