Digital Asset Management (DAM) Specialist

Role Overview

We are seeking a Digital Asset Management (DAM) Specialist to serve as the primary administrator and subject matter expert for an enterprise DAM platform. The ideal candidate will have hands-on experience administering Canto DAM, managing large-scale digital asset libraries, and developing effective taxonomy, metadata, governance, and access-control strategies.

This role will focus on ensuring the DAM platform serves as a centralized source of truth for digital, marketing, creative, and campaign assets while driving adoption, data quality, and efficient asset management across distributed teams.

Roles and Responsibilities

• Serve as the primary administrator and subject matter expert for the Canto DAM platform, including platform configuration, global settings, user management, permissions, and access controls.

• Manage and optimize large-scale digital asset libraries, including 50,000+ assets.

• Develop and maintain asset taxonomy, metadata standards, tagging structures, controlled vocabularies, and file-naming conventions.

• Configure and manage Canto portals, collections, user groups, and access workflows.

• Manage secure external access for partners, agencies, and other authorized stakeholders.

• Oversee the complete asset lifecycle, including intake, versioning, quality control, metadata enforcement, digital rights management, and archiving.

• Maintain centralized brand resources, including brand guidelines, creative templates, campaign toolkits, logos, photography, video, and design assets.

• Conduct regular audits and cleanup initiatives to remove duplicate, outdated, or improperly tagged assets.

• Develop self-service documentation, onboarding materials, user guides, and training resources.

• Drive platform adoption and establish DAM best practices across creative, marketing, brand, and business teams.

• Collaborate with creative and cross-functional teams to improve asset organization, accessibility, and governance.

• Coordinate with DAM vendors and technical support teams on platform issues, enhancements, and roadmap initiatives.

• Monitor platform usage and identify opportunities to improve searchability, usability, governance, and overall system effectiveness.

Required Qualifications

• 3+ years of experience administering enterprise-scale Digital Asset Management (DAM) platforms.

• Hands-on experience administering Canto DAM is required.

• Proven experience managing Canto portals, collections, user groups, permissions, and external access.

• Strong knowledge of taxonomy development, metadata strategies, controlled vocabularies, tagging, and search optimization.

• Experience managing large digital asset libraries in creative, marketing, branding, or enterprise environments.

• Understanding of digital rights management, asset licensing, version control, and file-format standards for photography, video, and design assets.

• Experience developing documentation, training materials, onboarding resources, and user enablement programs.

• Strong organizational, communication, analytical, and stakeholder management skills.

• Ability to work effectively with distributed and cross-functional teams.

Preferred Qualifications

• Experience with Adobe Creative Cloud, Figma, Adobe Experience Manager (AEM), or similar creative ecosystem platforms.

• Experience supporting enterprise brand management or marketing technology environments.

• Knowledge of DAM governance, content lifecycle management, and digital asset compliance.

• Experience leading DAM migration, cleanup, implementation, or optimization initiatives.