Rival Digital is an award-winning digital marketing agency specializing in HVAC, plumbing, and electrical contractor marketing. We’re looking for a skilled and results-driven Digital Advertising Specialist to manage and optimize paid advertising campaigns across Google Ads, Microsoft Ads, and social media platforms for our home service clients. If you’re passionate about data-driven marketing, conversion optimization, and helping local businesses grow, this role is for you.
Responsibilities
- Research and identify high-intent keywords and targeting strategies to generate qualified leads for HVAC, plumbing, and electrical contractors.
- Create, manage, and optimize digital advertising campaigns across Google Ads, Bing Ads, and Facebook/Instagram Ads, ensuring maximum ROI for clients.
- Monitor campaign performance and proactively adjust bids, ad copy, and targeting to improve conversion rates and lower cost per lead.
- Implement conversion tracking, analyze data, and generate insightful reports to help clients understand campaign performance.
- Collaborate with the SEO, content, and social media teams to ensure alignment across all marketing efforts.
- Stay ahead of Google Ads trends, algorithm updates, and best practices to continuously improve campaign performance.
- Conduct A/B testing on ad creatives, landing pages, and bidding strategies to maximize conversions.
- Provide monthly performance reports to clients, translating data into actionable insights.
Requirements and skills
- 1-3 years of digital advertising experience, preferably in an agency setting or home services marketing.
- Strong understanding of Google Ads, Bing Ads, and Meta Ads with a proven track record of running lead-generation campaigns.
- Google Ads certification (or willingness to obtain).
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Analytical mindset with strong data interpretation skills—you love digging into the numbers to find ways to improve performance.
- Ability to manage multiple campaigns for different clients while maintaining attention to detail.
- Excellent communication skills—comfortable explaining campaign performance and strategy to clients.
- Familiarity with home services industry trends is a plus.
- Unlimited paid time off (PTO)
- 401k with company match
- Remote work available!
- Annual education allowance of $1,000 for workshops, certifications, webinars, etc.