Digital Advertising Specialist

To support a growing digital marketing initiative, the part-time Digital Advertising Freelancer will manage social media and Google Ads campaigns, collaborate with creative teams, and optimize client enrollment pipelines remotely from San Jose, Costa Rica. Key responsibilities Oversee and optimize social media and Google Ads campaigns to drive client enrollment growth Collaborate with cross-functional teams to develop ad concepts and assets for underperforming campaigns Utilize automation tools to streamline campaign workflows and ensure integration between lead sources and client systems Required qualifications 3+ years of experience in performance marketing, particularly with Meta and Google Ads Proven success in lead generation campaigns and funnel optimization Bachelor's degree in marketing, business, or a related field, or relevant digital advertising certifications Strong client-facing skills and experience in managing challenging discussions Proficiency in campaign analytics, conversion tracking, and reporting