Owning the communications that drive adoption, retention, and expansion, the full-time remote Digital Adoption & Lifecycle Manager will design and implement lifecycle programs tailored to customer behavior, collaborating closely with various teams to enhance customer engagement and success. Key responsibilities Build and manage the lifecycle communication program from strategy through execution, focusing on onboarding, adoption, retention, and expansion Design behavior-based segmentation and define triggers for customer engagement based on product usage and account attributes Write and optimize customer-facing copy across various digital channels, ensuring alignment with Mixpanel's voice and customer needs Required qualifications Proven experience in customer lifecycle communications within a B2B SaaS environment, emphasizing post-sale adoption and retention Strong writing skills, capable of producing clear and concise content for a technical audience Hands-on experience with lifecycle and marketing automation platforms such as Customer.io or HubSpot Fluency in product analytics tools like Mixpanel for segment definition and result measurement Ability to work collaboratively across teams, coordinating efforts and adapting to feedback from customer-facing teams
Digital Adoption Manager in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.