Demand Generation Vice President

To build a modern Demand Generation function from the ground up, the full-time remote Demand Generation Vice President will manage strategy and team development while actively participating in demand generation activities, focusing on both inbound and outbound marketing efforts. Key Responsibilities Build and lead the Demand Generation function, encompassing inbound and outbound marketing strategies Set and own the pipeline strategy, reporting on marketing-sourced and influenced pipeline metrics to executive leadership Manage the demand generation program budget, reallocating resources based on performance metrics rather than lead volume Required Qualifications 10+ years in B2B demand generation, with at least 4 years in a leadership role at a B2B SaaS company Direct experience scaling a marketing function through significant growth, ideally in the $80M to $150M+ ARR range Hands-on fluency with HubSpot and Salesforce, with a working knowledge of modern demand generation tools Proven track record of managing paid media budgets and reallocating spend based on measured outcomes Experience collaborating with Sales leadership on pipeline reviews and marketing metrics