Focused on engaging and converting prospects, the full-time remote Demand Generation Specialist will design and execute multi-touch campaigns across various channels, leveraging AI to optimize performance and support the revenue marketing team. Key responsibilities Support the design and execution of demand generation campaigns targeting plaintiff law firms through email, outbound, paid search, and paid social Align audiences, offers, and landing pages with nurture sequences and contribute to account-based marketing initiatives Monitor deliverability and performance metrics, running structured tests to optimize campaign effectiveness Required qualifications 2-3 years of experience in demand generation, email marketing, or performance marketing, preferably in B2B SaaS Strong understanding of deliverability, segmentation, lifecycle strategy, and testing discipline Experience with integrating demand motions for webinars and events Growing fluency with AI tools and their application in marketing Proficiency in analyzing funnel metrics and optimizing for pipeline generation