Focused on driving expansion and cross-sell demand within existing customer accounts, the full-time remote Demand Generation Program Manager will manage lifecycle demand generation programs across multiple channels, leveraging AI to automate workflows and enhance marketing effectiveness. Key responsibilities Own and execute customer lifecycle demand generation programs to foster expansion and cross-sell opportunities Support and enhance marketing initiatives across various channels, including paid, email, events, and web Build and implement AI-driven workflows to automate program execution and improve operational efficiency Required qualifications 5+ years of experience in demand generation, growth marketing, or lifecycle marketing within a B2B software company Demonstrated ability to run programs across multiple marketing channels with measurable pipeline results Experience in marketing to existing customers, focusing on expansion and cross-sell initiatives Hands-on experience with AI tools for automation and workflow optimization in marketing Strong program management skills with a proven track record of timely delivery and proactive communication