Demand Generation Manager / SpecialistWe are seeking a Demand Generation Manager / Specialist to help build, execute, and optimize our demand generation engine across the full funnel. This is a hands-on, execution-focused role responsible for launching and managing multi-channel campaigns, owning marketing automation within Marketing Automation tools (like Pardot Marketing Cloud Account Engagement), and translating data into actionable insights that drive pipeline growth.You will work closely with Marketing Leadership, Sales, and BDR teams to ensure campaigns are targeted, measurable, and aligned to revenue goals, not just lead volume.This role is ideal for someone who thrives in a fast-paced, revenue-driven environment and wants to have a direct impact on pipeline performance.Campaign Execution & Marketing AutomationBuild, launch, and optimize multi-channel demand generation campaigns in Pardot, including:Email nurtures and lifecycle programsLanding pages and formsAutomation rules and Engagement Studio workflowsManage segmentation, scoring, and lead routing to ensure the right leads reach sales at the right timePartner with content, events, and marketing teams to operationalize campaigns and programsTargeting & Intent-Driven MarketingLeverage 6sense intent data to identify in-market accounts and prioritize outreachExecute account-based and persona-based campaigns aligned to buying stage and signalsUse ZoomInfo for list building, enrichment, and audience segmentationPipeline Growth & Performance OptimizationSupport pipeline generation by driving:MQL volume and qualityConversion rates across the funnelCampaign engagement and velocityContinuously test and optimize subject lines, messaging, audiences, and cadenceIdentify what's working, what's not, and recommend where to adjust spend and focusReporting & AnalyticsOwn campaign and funnel reporting, including:Campaign performance and engagementLead flow and lifecycle progression (MQL ? SQL ?
Opportunity)Build dashboards and provide insights to marketing and sales leadershipTranslate data into clear recommendations that improve resultsSales AlignmentPartner closely with Sales and BDR teams to align on:Target accounts and personasLead definitions and SLAsCampaign goals and follow-up expectationsEnsure clean handoffs between marketing and sales and help troubleshoot pipeline gapsProcess & OptimizationMaintain campaign documentation, naming conventions, and best practicesSupport data quality initiatives and reporting accuracyCollaborate with Marketing Operations to improve systems, workflows, and reportingWhat Success Looks Like (First 6–12 Months)Campaigns are launched on time, properly segmented, and consistently measuredImproved engagement and conversion rates across nurture programsClear visibility into what's driving pipeline and revenueIncreased trust and alignment between Marketing and SalesData-driven insights that actively influence campaign strategy and performanceRequired Qualifications2–3 years of experience in B2B demand generation, digital marketing, or marketing operationsHands-on experience with a marketing automation platform (Pardot preferred; Marketo or similar acceptable)Experience building and executing campaigns—not just coordinating themFamiliarity with full-funnel marketing and lead lifecycle conceptsStrong analytical skills with the ability to turn data into insightsExperience working cross-functionally with marketing and sales teamsPreferred QualificationsExperience with:Marketing Automation Tools6sense or other intent/ABM platformsZoomInfo (list building, enrichment)Salesforce reporting and dashboardsExposure to account-based marketing (ABM) strategiesExperience in B2B services, technology, or SMB/mid-market environmentsStrong project management and organizational skillsWhy Join UsDirect impact on pipeline and revenue growthClose partnership with Sales and senior leadershipOpportunity to build and scale programs, not just execute tasksFlexible work environment (hybrid or remote options)Room to grow into a more senior demand generation roleNovatech provides competitive compensation, great benefits, a positive upbeat culture, and ongoing professional development for your career.Market competitive salary based upon experience.Comprehensive benefit package including medical, prescription, dental, vision, life insurance and other supplemental coverage.401(k) plan with matching company contributionGenerous Paid Time Off, Volunteer Time Off, Floating Holiday, Company Holidays and Parental Leave$300 per year to contribute to achieving your personal wellness and fitness goals.Employee Recognition ProgramsNovatech provides equal employment opportunities (EEO) to all employees and applicants. We consider qualified applicants for employment regardless of race, color, religion, creed, national origin, sex, pregnancy, sexual orientation, gender identification.Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.