Demand Generation Manager

The RoleRaydar is recruiting for this role on behalf of our client. Build a pipeline-focused marketing function from the ground up for an enterprise sales motion. Plan and run targeted programs, test and prioritize marketing channels, and partner closely with a small cross-functional commercial group where results are judged by new sales opportunities.What You'll DoLead targeted, account-focused marketing programs, selecting priority industries and accounts and supporting sales outreach to them.Create and carry out a plan to raise brand visibility and citations in AI-powered search and answer tools.Compare results across channels such as social media, outbound, paid search and events, and move budget and effort toward the strongest performers.Set the approach to event participation and decide which events merit attendance.Work side by side with company leadership, product, technical go-to-market and sales colleagues, and measure success by qualified opportunities created rather than lead volume.What We're Looking For3 to 7 years of marketing experience.Proven track record of launching a demand generation program from zero at an early-stage B2B startup.Background promoting products to senior product and engineering decision makers.Working knowledge of optimizing content for AI answer engines and LLM search visibility.Experience running coordinated marketing and sales campaigns aimed at named target accounts.Comfort taking full ownership and getting started quickly without a formal training program.Bonus PointsExperience at developer tools or API-based technology companies, or in the voice technology space.Location And Work ModelSan Francisco, CA, United StatesHybrid, 1-2 days per week in officeFull-time