Demand Generation Manager

At Standard Textile, we’re dedicated to providing comfort and care across generations. Guided by our values, we focus on solutions that serve our customers, support our associates, and strengthen our communities. Since 1940, we’ve remained committed to creating better textiles—delivered seamlessly by experts who care.

The Demand Generation Marketing Manager is responsible for planning, executing, and optimizing marketing programs that generate awareness, qualified leads, and pipeline growth across Standard Textile's businesses. This role manages demand generation campaigns across direct, email, marketing automation, paid media, and account-based marketing programs. The Demand Generation Manager also oversees the management and routing of inbound website leads, ensuring prospects are qualified, assigned, and nurtured effectively. Working closely with Sales, Product, and eCommerce, this role helps convert marketing engagement into sales opportunities. This is a hands-on role responsible for campaign execution, lead management, performance reporting, and continuous optimization of the marketing funnel.

Responsibilities

• Demand Generation & Campaign Management Develop and execute integrated demand generation campaigns that drive awareness, engagement, lead generation, and pipeline growth.
• Manage multi-channel marketing programs including email marketing, paid media, social media, webinars, content syndication, account-based marketing (ABM), and tradeshows.
• Build and manage lead nurture programs that move prospects through the buying journey.
• Support product launches and key business initiatives with demand generation programs.
• Lead Management & Sales Alignment Manage campaign lead routing, scoring, qualification, and lifecycle processes within Salesforce and marketing automation platforms in partnership with Digital Operations team.
• Manage inbound website leads, ensuring timely qualification, routing, and follow-up in partnership with the Digital Operations team.
• Partner with Sales to improve lead follow-up, conversion rates, and pipeline creation.
• Monitor lead performance and identify opportunities to improve handoff and conversion throughout the funnel.
• Establish and maintain lead management processes and best practices.
• Marketing Automation & Analytics Manage marketing automation programs, workflows, segmentation, and campaign execution in partnership with Digital Operations team.
• Maintain campaign tracking and reporting within Salesforce and marketing platforms.
• Monitor campaign, lead, and pipeline performance and provide actionable recommendations and regular reporting Analyze engagement, conversion, and attribution data to optimize marketing investment and program effectiveness.
• Digital Marketing Manage digital marketing programs including paid search, display advertising, retargeting, paid social, and other lead generation channels.
• Develops landing pages, email campaigns, digital assets, and conversion-focused content.
• Identify and test new channels, tactics, and audience targeting opportunities.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 5+ years of experience in B2B demand generation, growth digital marketing, marketing automation, or related roles.
• Experience developing and executing lead generation and pipeline growth programs.
• Experience with enterprise martech and CRM platforms, including Salesforce, Marketing Cloud Engagement (Pardot)/Marketing Cloud Next or similar, Google Analytics (GA4), Google Ads, Canva, etc.
• Experience managing digital marketing campaigns across email, paid search, display, social media, and ABM programs.
• Strong analytical skills with the ability to interpret campaign, lead, and pipeline data.
• Experience building reports, dashboards, and performance analyses.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.

Why Work at Standard Textile

• Competitive pay with Career Growth Opportunities
• Full benefits — medical, dental, vision
• Paid Parental and Bereavement Leave
• 401k plan with company match
• "Dress for Your Day" (business casual)
• Dress Code Discount on Standard Textile Products
• Hybrid working environment, both onsite and remote
• The hybrid schedule for this role includes in-office work on Tuesdays - Thursdays, and additional onsite days may be required during the training period. Associates are expected to be in the office during this time.

Standard Textile is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.

Standard Textile is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.

Standard Textile is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.

Standard Textile supports a Drug-Free Workplace.

Any offer of employment for this position will be contingent upon the candidate passing a post‑offer, pre‑employment drug screen* and satisfactory background investigation.

*Candidates selected for employment in Ohio will also be subject to a nicotine screening included in pre‑hire requirements. In order to pass the nicotine screening, you must be completely free of the use of any nicotine containing products.

PM21 Proudly, Standard Textile has earned a title of US Best Managed Company for the sixth year running, an honor awarded by Deloitte Private and The Wall Street Journal, celebrating the exceptional achievements of American private companies and their management teams.

Standard Textile has been selected as US Best Managed Company for a fourth consecutive year! Sponsored by Deloitte Private and The Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of their management teams.

Standard Textile supports a Drug-Free Workplace.

Standard Textile is an Equal Opportunity Employer, including Disabilities and Veterans.

Standard Textile is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.

Standard Textile is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.

Standard Textile is an Equal Opportunity Employer, including Veterans and Individuals with Disabilities.