Demand Generation Manager

Our client, a leader in the rewards/fintech space, is seeking a Demand Generation Manager to own full-funnel B2B acquisition and lead generation programs targeting restaurant operators. This role is responsible for driving qualified pipeline through data-driven campaigns, performance marketing, lead nurturing, and cross-functional alignment with sales.

Key Responsibilities:

• Own end-to-end demand generation strategy across paid media, email, SEO/content, event follow-up, and outbound marketing initiatives.
• Build, execute, and optimize integrated campaigns that generate qualified restaurant leads and measurable pipeline growth.
• Develop nurture programs, audience segmentation, lead scoring strategies, and conversion-focused customer journeys.
• Manage Google, Meta, and other digital acquisition channels with accountability for lead quality, performance, and ROI.
• Partner closely with Sales, SDRs, Creative, Analytics, and Executive stakeholders to improve lead conversion and revenue outcomes.
• Lead reporting, attribution, funnel analysis, and performance insights using Salesforce, Marketing Cloud, Domo, and related tools.
• Utilize A/B testing, conversion analysis, and closed-loop reporting to continuously improve campaign performance and efficiency.
• Support trade show and event marketing efforts, including post-event acquisition, lead routing, and sales enablement strategies.

Qualifications:

• 5+ years of hands-on demand generation, performance marketing, or B2B digital marketing experience.
• Proven full-funnel marketing expertise across acquisition, nurturing, conversion, and pipeline acceleration. Specialists in only one portion of the funnel will not be a fit.
• Strong experience managing paid media campaigns, particularly Google Ads and Meta.
• Highly analytical with the ability to interpret complex data and translate insights into actionable business recommendations.
• Advanced experience with Salesforce, marketing automation platforms, analytics tools, and campaign reporting.
• Exceptional communication and stakeholder management skills, with the ability to influence, align, and diplomatically navigate competing priorities.
• Strong test-and-learn mindset with experience designing experiments and optimizing performance based on results.
• Experience partnering closely with sales teams to improve lead quality, follow-up processes, and conversion performance.

Ideal Candidate:

• Combines strategic thinking with hands‑on execution.
• Brings strong business acumen and emotional intelligence.
• Can quickly step into ambiguous situations, identify opportunities, and drive results independently.