Demand Generation Director

Seeking a full-time remote Demand Generation Director who will build and refine a demand generation function from the ground up, focusing on defining qualified leads, designing conversion paths, and optimizing marketing strategies to drive sales-accepted opportunities and revenue growth. Key responsibilities Develop and implement demand generation strategies that drive marketing-sourced, sales-accepted pipeline in dollars Define qualification criteria for leads and establish measurement systems for cost per accepted opportunity by channel Collaborate with cross-functional teams to create and execute campaigns that convert leads into sales while managing external agencies and resources Required qualifications Proven experience in building demand generation functions in high-volume, lower-price-point environments Strong proficiency in utilizing AI tools for segment research, messaging, and campaign execution Fluency in unit economics, including customer acquisition cost and payback analysis Experience in lifecycle marketing and working with existing customer bases for upselling and cross-selling Ability to write compelling marketing content that drives conversions