Demand Generation Director

Building and executing a comprehensive demand generation strategy, the full-time Director of Demand Generation will manage all marketing functions, focusing on pipeline generation and account-based marketing programs in a remote setting. Key responsibilities Own the end-to-end demand generation strategy, including email, paid media, content syndication, and webinars Design and manage account-based marketing (ABM) programs for target enterprise accounts to enhance deal velocity Collaborate with sales leadership to track pipeline contributions and optimize campaigns based on performance data Required qualifications 5+ years of B2B marketing experience with a focus on demand generation and ABM, preferably in a SaaS or technology environment Hands-on experience with multi-channel campaigns and marketing automation platforms like HubSpot or Marketo Proven ability to collaborate with sales teams to develop account-based strategies that drive pipeline growth Comfortable working independently in a fast-paced, resource-constrained environment Strong organizational skills and an aptitude for information technology