Demand Gen Lead (Fully Remote)

Set demand gen strategy, channel mix, and quarterly plans to hit pipeline and revenue targets. Own the pipeline number and martech stack, partnering with sales, product marketing, and events. Performance Marketing: Own strategy, execution, and budget across Google, LinkedIn, Meta, and other paid channels. Run a steady cadence of creative, audience, and offer experiments, scaling what works. Web, CRO, and Search: Own website conversion with landing pages, A/B tests, and visit-to-demo path improvements. Grow organic discovery through SEO, AEO, and GEO across traditional search and LLMs. AI-First Execution: Create AI agents and workflows for account research, outbound, campaign production, and reporting. Produce and distribute campaign assets yourself with AI, repurposing content across channels. Kojo is a construction technology company that transforms how commercial construction companies buy materials. Founded in 2018, it is one of the fastest-growing construction technology companies with a remote-first, inclusive culture. #J-18808-Ljbffr