Own the accuracy, completeness, and consistency of core marketing and CRM data across systems, setting the standards and validation rules that govern data quality organization-wide.
Lead a structured audit of existing data to establish a baseline of completeness, accuracy, and consistency, and set priorities for remediation.
Direct root cause investigation into reported bugs and data anomalies, ensuring fixes address underlying causes rather than symptoms.
Partner with DataOps management to align on remediation strategy, prioritization, and resourcing.
Lead the implementation of both immediate fixes and systemic, preventative solutions in collaboration with teams across the organization.
Design and implement monitoring solutions using appropriate tooling to proactively surface data quality issues before they impact the business.
Lead the design of a cohesive, end-to-end observability solution for marketing data, spanning ingestion through reporting.
Establish dashboards and SLAs with stakeholders to track data health, completeness, and remediation progress.
Report on data quality trends, recurring issues, and clean-up progress to DataOps and senior stakeholders.
Build institutional knowledge by documenting data quality issues, root causes, resolutions, and monitoring logic.
Coach and influence front-line teams on data quality practices to prevent issues at the point of entry.
Experience and Qualifications
8-10 years of experience in data quality, data governance, data operations, or a related data/analytics discipline.
At least 4-5 years in a role with direct ownership of data quality remediation, monitoring, or observability tooling.
Demonstrated track record of leading a data clean-up, migration, or remediation initiative at scale, with measurable outcomes.
Strong analytical and root cause analysis skills, with the ability to investigate anomalies across complex, interconnected data systems.
Experience working with marketing or CRM data systems, including Salesforce and Pardot.
Strong SQL skills and experience querying and validating data across systems.
Excellent cross-functional collaboration, stakeholder management, and communication skills, including reporting to senior management.
Ability to work independently, prioritize competing issues, and drive remediation through to completion.
Desirable Skills
Experience with Salesforce (CRM and/or Data Cloud).
Experience with Pardot or comparable marketing automation platforms.
Experience with marketing analytics platforms (e.g. Adobe Analytics).
Experience with BI/reporting tools (e.g. Tableau).
Familiarity with Snowflake and data warehousing
Experience with workflow/automation or integration tooling (e.g. Workato).
Experience designing or contributing to data observability frameworks and dashboards.
Experience setting and reporting against data quality SLAs.