Data Architect, MarTechOur mission is to empower individuals on their journey to better financial health. As part of this mission, the Big Data and Analytics Platform team is building the foundation for a data-driven marketing ecosystem. We are seeking a Marketing Data & Analytics Architect to lead the design and development of scalable, compliant, and high-impact marketing data infrastructure and analytics capabilities.You will enable business teams to derive value from data for all marketing use cases.
You will enable the journey to leverage the cutting-edge analytics and data architecture for marketing at LendingClub. You will enable LendingClub to fulfil our vision of being a data-driven company.Define and evolve the MarTech reference architecture to support campaign execution, personalization, performance measurement, experimentation, and advanced analyticsArchitect data pipelines and analytics capabilities that enable full-funnel marketing measurement, including acquisition, retention, conversion, and ROI trackingCollaborate with marketing analytics and data science teams to develop predictive models and machine learning solutions that optimize Return on Marketing Investment (ROMI)Design instrumentation and data flows to capture KPIs such as marketing attribution, channel effectiveness, and campaign ROIEmbed data governance, privacy compliance, scale, quality, and monitoring into the marketing data architecture to ensure secure and auditable data practicesBuild and maintain marketing data warehouses, marts, and self-service analytics tools that serve as a single source of truth for business stakeholdersStandardize enterprise-wide marketing taxonomy and unify spend ingestion across agencies and platforms with finance-grade reconciliationPartner with Marketing, Risk, Legal, Security, and Compliance teams to align marketing data architecture with business goals, their needs, and regulatory requirementsArchitect infrastructure to support audience segmentation, A/B testing, recommendation engines, and real-time personalizationEnsure scalability, data quality, rapid time-to-market, and cost-efficiency across marketing data systemsEvaluate emerging technologies, including GenAI and marketing automation platforms, data and analytics eco-system, to identify opportunities for innovation and competitive advantageMaintain a comprehensive understanding of the marketing tech stack to guide strategic decisions on build vs. buyLead the design of marketing data flow architecture and data modelling to enable analytics by channels, networks, segments, products, campaigns, cohorts, and eligibility to meet or exceed our performance goalsHold yourself accountable for LendingClub's origination targetsEnsure that the modern data and analytics stack enable ad-hoc analysis, observability, reports, feeds, and dashboards for marketingIdentify, design, and implement internal process improvements to achieve automation, optimization, reduction of cost and improvement in time to delivery of marketing data productsEvangelize the modern data and analytics stack across all marketing business units in LendingClub12+ years of professional experience, including 8+ years of deep expertise in big data and analytics technologies, and 5+ years with modern marketing data stacksBachelor's degree or higher in Computer Science or related field; or equivalent work experienceProven experience architecting and delivering complex data platforms that power marketing analytics, personalization, and funnel optimizationStrong background in OLTP and OLAP systems at scale, with hands-on experience in Spark (7+ years), Databricks, and/or SnowflakeSkilled in building and supporting MarTech ecosystems, including CDPs, audience activation, and attribution-ready dataExperience applying machine learning to marketing or customer data use casesAdvanced knowledge of cloud platforms (preferably AWS) and modern data pipelines (Hive, Kafka a plus)Comfortable in Agile environments with CI/CD, source control, and automated testing best practicesPassionate about big data, cloud, and enabling data-driven marketing strategiesCollaborate with cross-functional teams (Marketing, Engineering, and Data), providing strong technical leadership and fostering innovation, collaboration, and accountabilityCuriosity, empathy, and a passion for data-delivering simple, elegant solutions that make a measurable impactWorking Place: San Francisco, California, United StatesCompany: ESR Healthcare