Customer Marketing Director

Building and leading a new Customer Marketing area, the full-time Head of Customer Marketing will define strategies, oversee product marketing, and manage a team to drive growth through upsell and cross-sell campaigns while working remotely. Key responsibilities Own product marketing by defining positioning and messaging for go-to-market plans and maintaining competitive intelligence Lead the Sales Collateral and Copywriting teams to produce effective marketing materials that support sales efforts Develop and implement Customer Marketing and Events strategies, focusing on revenue targets and client engagement initiatives Required qualifications 8+ years of overall B2B marketing experience, with at least 4 years in a leadership role 3+ years of hands-on experience as a Product Marketing Manager or Director in a B2B environment Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering Experience in customer marketing, including upsell/cross-sell campaigns and client events Proficiency in managing copy, including briefing, editing, and quality control