Owning the end-to-end marketing strategy for the existing customer base, the full-time Customer Lifecycle Marketing Lead will design personalized communication journeys, collaborate with cross-functional teams, and track lifecycle metrics to enhance product adoption and reduce churn in a remote work environment. Key responsibilities Define and manage the customer lifecycle marketing strategy, focusing on onboarding, adoption, renewal, and advocacy Build automated communication journeys using marketing automation tools to engage customers effectively Collaborate with customer success and sales teams to create targeted campaigns for at-risk and growth accounts Required qualifications 4+ years of experience in lifecycle marketing, customer marketing, or retention marketing Strong expertise in marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud Experience in developing segmented, personalized campaigns based on customer behavior and lifecycle stage Analytical skills to measure campaign impact and connect efforts to revenue outcomes Strong collaboration skills with experience working alongside customer success and sales teams