Crustdata — Content Lead (Marketing / GTM Engineer)

Crustdata — Content Lead (Marketing / GTM Engineer)

Type: Full-time | On-site | San Francisco, CACompensation: $120,000–$160,000 + competitive equityHiring count: 1Visa sponsorship: None availableReports to: Not specified on the role page

The Role

Crustdata is hiring a Content Lead to own all indexed content — blogs, landing pages, and use case pages — built to perform in both traditional SEO and AI-driven answer engines (AEO). This is not a social content role; the mandate is to make Crustdata the best in its space in indexed content performance.

What You'll Be Doing

• Own all indexed content: blogs, landing pages, use case pages, and newsletters
• Plan and execute a content strategy focused on SEO and AEO performance
• Write the majority of the content personally while using AI tools to scale output
• Optionally manage a small team of outsourced writers, while remaining hands‑on
• Continuously update and improve existing content to maintain and grow indexed performance

Tools: AI content-generation tooling; SEO/AEO and content‑analytics tooling (specific stack not specified)

Requirements

• 2-6+ years content strategy experience
• Proven SEO/AEO track record at a fast‑growing company
• Strategist and executor, not oversight‑only
• Data‑driven, analytical mindset
• SF 5 days in‑person
• AI‑fluent content production

Green Flags

• Proven track record building a successful content strategy at a fast‑growing company with strong SEO/AEO results
• Comfortable being both the strategist and the primary executor of content production
• Fluent use of AI tools to scale content output without sacrificing quality
• Experience managing outsourced writers while remaining hands‑on

Red Flags

• Pure oversight or management background without hands‑on content production
• No demonstrated SEO/AEO track record or measurable content performance results
• Social‑media‑first background without experience in indexed, long‑form content (blogs, landing pages, use cases)
• Entry‑level content experience without a track record at a fast‑growing company

Details

• Location: San Francisco, CA
• Work policy: In-person, 5 days a week
• Compensation: $120,000–$160,000 + competitive equity
• Visa sponsorship: None available
• Employment type: Full-time