Owning the CRM strategy for the retail sector, the full-time Senior Retail CRM Marketing Manager will manage marketing planning and execution, design lifecycle campaigns, and collaborate cross-functionally to enhance customer engagement in a remote work environment. Key responsibilities Own marketing planning and execution across the retail business, including campaign strategy and messaging cadence Design, build, and deploy ad hoc and lifecycle campaigns across various channels while ensuring quality and reporting integrity Monitor and analyze campaign performance, sharing insights and recommendations for continuous improvement Required qualifications 7-10 years of experience in CRM, lifecycle, or product marketing, ideally with a focus on retail CRM 3+ years of experience in retail or ownership of B2B or retail CRM marketing Proficiency in CRM platforms such as Braze, Iterable, or Zeta, with familiarity in CDPs and data enrichment tools Strong cross-functional influencing skills and ability to manage processes across teams Data literacy with the ability to build performance narratives based on engagement metrics