Owning the lifecycle and CRM strategy, the full-time remote Lifecycle & CRM Marketing Manager will build and optimize customer retention initiatives across email, SMS, and loyalty programs while driving measurable business outcomes through strategic insights and targeted segmentation. Key responsibilities Develop and execute comprehensive lifecycle strategies, including customer journey mapping and segmentation based on behavior and engagement Manage the end-to-end email program, including campaign planning, messaging, testing, and reporting to enhance customer engagement Oversee the activation and optimization of the Mixam Rewards program, focusing on member onboarding, reactivation, and loyalty-triggered journeys Required qualifications Demonstrable experience in lifecycle, CRM, retention, or e-commerce marketing with a focus on tangible results Deep hands-on experience with Klaviyo, including flows, segmentation, and A/B testing methodologies Proven ability to independently develop and execute lifecycle or retention strategies beyond standard email campaigns Experience managing loyalty, rewards, or tiered customer programs effectively Strong copywriting skills with a focus on creating clear and persuasive messaging that drives action