Owning customer lifecycle marketing across 12 markets, the full-time remote CRM Marketing Manager will build and launch automated campaigns, enhance customer engagement, and utilize performance data to improve retention and conversion rates. Key Responsibilities Manage customer journeys for onboarding, activation, retention, and reactivation while coordinating consistent communications Build and optimize automated CRM campaigns using platforms like Mailgun, Braze, or Klaviyo, targeting customer behavior and lifecycle stages Analyze CRM performance metrics and run A/B tests to drive measurable improvements in conversion and retention Required Qualifications Proven experience in CRM, lifecycle marketing, or marketing automation Hands-on experience building automated customer journeys across multiple markets and languages Strong knowledge of email deliverability and campaign quality assurance Experience with CRM platforms such as Mailgun, Braze, or Klaviyo Background in regulated B2C environments like fintech or gaming is highly desirable
CRM Marketing Manager in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.