We’re one of the fastest-growing global D2C startups with a self-built e-commerce platform. We’re looking for a Director of CRM & Retention to own and scale our lifecycle marketing across email, SMS, and customer journeys.
This role is responsible for driving repeat purchases, increasing LTV, and turning CRM into a consistent revenue channel.
What you’ll do
- Own retention performance: repeat rate, CRM revenue, LTV, AOV, and subscription metrics
- Build and optimize end-to-end customer journeys (first purchase → repeat → loyalty → subscription)
- Lead all CRM campaigns and automated flows across email, SMS, and push
- Own the loyalty program — strategy, structure, and performance
- Drive subscription growth and retention in partnership with product and data teams
- Build a strong testing culture (segmentation, offers, timing, messaging)
- Work closely with Brand to ensure CRM is aligned but still performance-driven
- Partner with performance, product, and data to improve the full customer lifecycle
What success looks like
- Increased repeat rate and CRM-driven revenue
- Strong loyalty engagement and subscription growth
- Clear segmentation and more relevant customer communication
- CRM becomes a predictable, scalable growth driver
You need to have
- 5+ years in CRM / retention / lifecycle marketing
- Strong analytical skills and experience working with data and cohorts
- Hands-on experience with CRM platforms (Klaviyo or similar)
- Experience owning loyalty programs and/or subscriptions
- Strong cross-functional collaboration skills
- Be New York City based and able to work in a hybrid model, with 3 days per week in the office
Salary Range: 130,000 - 160,000 $ annually
In addition to the base salary, we offer:
- Yearly Bonus Plan — Opportunity for an annual performance-based bonus.
- Generous Paid Time Off (PTO) — Including vacation days, holidays, and special wedding leave.
- 401(k) with Matching — Competitive retirement savings plan.
- Comprehensive Insurance — Medical, dental, and vision plans tailored to your needs.
- Flexible Work Options — Flexible hours and remote work opportunities.
- Individual Learning Budget — Supports your professional growth.
- Wellness Program — Access to fitness and wellness resources.
- Employee Events & Celebrations — Team-building events, seasonal celebrations, and thoughtful gifts throughout the year.
If you're passionate about retail and beauty and ready to make an impact in a fast-growing company, this is the opportunity for you!
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