Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to design, execute, and optimize nurture campaigns across the guest journey. The role focuses on automated email journeys, segmentation, personalization, and QA to ensure high-quality deployments.
The ideal candidate will have hands-on Salesforce Marketing Cloud expertise, adeptness with HTML/CSS/AMPscript, and a deep understanding of how CRM data powers journey orchestration.
#J-18808-LjbffrCRM & Lifecycle Marketing Architect in berkeley at Unknown Company
This position is listed as full time and onsite.