Leading the execution and optimization of customer communications, the full-time remote CRM and Lifecycle Manager will manage audience segmentation, campaign deployment, and performance analysis to enhance customer engagement and support the loyalty program. Key responsibilities Own segmentation strategy and audience builds for various marketing campaigns and communications Manage UTM structure and tracking consistency to ensure accurate attribution and reporting Support the loyalty program relaunch and ongoing communications, focusing on member engagement and performance optimization Required qualifications Detail-oriented with a strong technical background in campaign execution and tracking Analytical thinker familiar with segmentation and loyalty behavior impacts on performance Organized and capable of managing multiple campaigns and reporting needs simultaneously Strong cross-functional collaboration skills with various teams including Marketing and IT Proactive problem-solver able to identify and address platform and reporting issues
CRM and Lifecycle Manager in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.