Creator Program Manager - WarcraftBlizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of beloved Blizzard Titles: World of Warcraft®, Overwatch®, Diablo®, and other unannounced titles, that will captivate players globally.Your MissionAs a Creator Program Manager, Warcraft at Blizzard, you will be the main point of contact for creators and own the Creator Program for our World of Warcraft franchise.
In this role, you will report to the Senior Director, Social & Content Marketing and serve as a key member of our Influencer and Creator team, supporting community creators including YouTubers, streamers, fansites, cosplayers, podcasters, and more. You will run the day-to-day operations of the program, from developing new processes to executing seasonal strategies, while working closely with global and regional communications, marketing, publishing, and public relations teams. As an internally recognized specialist in the creator space, you will champion significant programs and initiatives and bring new methods and process improvements to how we work with creators.
Your focus will be finding and creating mutually beneficial opportunities and programs for Blizzard and our creators.ResponsibilitiesThe ideal candidate has an intrinsic understanding of current and emerging trends in the creator space and strong familiarity with major content platforms such as Twitch and YouTube, as well as new and emerging platforms. They are friendly and relatable, able to speak with creators on a level playing field, while staying focused and driven. They move quickly in a fast-paced environment and manage multiple projects at the same time.
They exercise independent judgment, set their own priorities based on general direction, and proactively bring solutions to leadership.Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:Develop, execute, and manage World of Warcraft's global Creator Program as the team's internally recognized creator expertIdentify, build, and manage meaningful relationships with core creators in the World of Warcraft communityServe as a key point of contact for assigned World of Warcraft creatorsSupport the growth and development of the program and its creators by identifying needs and defining the metrics and evaluation criteria used to track performance and adjust creator program strategyDevelop new methods, tools, and process improvements that make the Creator Program more effective and scalableChampion a strong Creator Program culture by cultivating trust and belonging, reinforcing community standards, and creating an environment where creators feel respected, supported, and invested in each other's successProvide a leadership role for the work group through advanced creator expertise, including guiding teammates and regional partners on creator best practicesProactively identify potential risks and issues with creators or programs and bring recommended solutions to leadershipDevelop and execute creator strategies that support seasonal go-to-market (GTM) marketing campaignsPartner with regional teams to support and scale community creator initiatives across global marketsBuild strong networks and collaborate with internal teams across PR, Community, Brand, Social, Product Marketing, and more to deliver effective global campaignsMaintain a current understanding of new and ongoing trends across global gaming creator ecosystems and within the global World of Warcraft communityContribute to discussions on overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunitiesTravel domestically and internationally as required (10-20%)Requirements :8+ years of professional experience in influencer marketing, community management, gaming partnerships, PR, or a related fieldProven experience building and managing a creator and/or influencer program, with a track record of championing significant initiativesDeep understanding of World of Warcraft, gaming creators, gaming communities, and the gaming or entertainment industriesEmpathy for creators and a strong sense of what it takes to make great, stop-scrolling contentExcellent communication and interpersonal skills, with a strong drive for collaborationAbility to work across teams and disciplines to complement and support each other's plans and objectivesHighly organized and detail-oriented, with excellent time management and the ability to reprioritize tasks and decisions under regularly shifting requirements and deadlinesAbility to fully own projects end to end and work independently, setting priorities based on general direction from managementAdvanced ability to analyze complex situations and data, including creator performance and community sentiment, and apply independent judgment to resolve issues in creative and effective waysPreferred Qualifications/Extra Points :Passion for gaming and familiarity with World of WarcraftCommunity management experience
Creator Program Manager - Warcraft | Irvine, CA in irvine at Unknown Company
This position is listed as full time and onsite.