Creator Marketing Director

To develop creator marketing as a key brand-building and growth engine, the full-time remote Creator Marketing Director will own the overall strategy, manage relationships with creators, and oversee various marketing initiatives including affiliate partnerships and content creation. Key responsibilities Own the creator marketing strategy, roadmap, and budget while collaborating with internal teams and external partners Identify, recruit, and nurture a diverse network of aligned creators through an effective CRM system Measure the impact of the creator ecosystem on brand discovery, revenue, and content performance, providing monthly updates on KPIs Required qualifications 5-7+ years of experience in creator/influencer marketing or related consumer marketing roles Proven track record of building dynamic marketing programs rather than simply administering them Strong understanding of affiliate economics, paid partnerships, and performance marketing Experience in developing long-term relationships with creators and negotiating partnerships Ability to analyze data and apply good judgment in decision-making processes