Creative Director, Video

Why RoboForce

RoboForce is an AI robotics company developing Physical AI-powered Robo-Labor for dull, dirty, and dangerous work. The company's robots are engineered for demanding industrial environments, with a focus on real-world deployment and scalability.

Responsibilities

• Own and execute end-to-end production for RoboForce brand films, technical demos, and company videos-from the first idea through production and post to the final delivered asset.
• Stay close to our robots and engineers; turn technical progress into stories people remember.
• Develop treatments, scripts, and storyboards; direct on-site shoots and guide cinematography, sound, motion, VFX, and post-production.
• Shoot and edit when speed, access, or creative intent calls for it, and direct crews or agencies for larger productions.
• Define RoboForce's cinematic language and build repeatable formats that make our work recognizable and consistently excellent.
• Significantly contribute creative concepts and content to marketing campaigns, product launches, the website, social media, recruiting, and sales-without owning those functions.
• Partner with our marketing experts and designers to translate business goals, audience insight, and technical proof into compelling creative work.
• Direct editors, cinematographers, motion/VFX artists, 3D specialists, and agencies; manage briefs, budgets, schedules, reviews, files, and usage rights.
• Hybrid with 3+ days/week in-office (Milpitas, CA) collaboration with the teams.

Requirements

• 8+ years in creative direction, brand content, commercial filmmaking, or integrated production, including substantial hands-on leadership of video work.
• A strong portfolio demonstrating direction and end-to-end production across high-quality films, technical or product videos, and digital campaigns.
• Hands-on ability to personally shoot and edit high-quality video, direct crews, and make sound decisions across camera, lighting, audio, motion, and finishing.
• Ability to translate complex technical subjects into clear, credible stories without losing accuracy or overstating product capabilities.
• Experience contributing to integrated campaigns and adapting creative across web, social, events, recruiting, sales, and other audience touchpoints.
• Experience managing agencies, production partners, schedules, and budgets while maintaining creative quality.
• Strong judgment when working with executives, engineers, marketers, designers, customers, and external partners.

Bonus Qualifications

• Experience with robotics, AI, industrial technology, aerospace, defense, automotive, or other complex hardware products.
• Hands-on strength in cinematography, editing, motion design, 3D, VFX, photography, or web workflows.
• Experience building an internal studio, content operation, asset library, or trusted production network.

Benefits

• Competitive stock options/equity programs.
• Health, dental, and vision insurance.
• 401(k) plan.
• Visa sponsorship and green card support for qualified candidates.
• Lunches and dinners.
• A fully stocked kitchen.
• Regular team-building events.

Open to a full-time hire or an initial 3-6-month contractor engagement, with the opportunity to transition to full-time.