Creative Director – Brand & DesignWant to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level.
We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.Cascade Designs is seeking a Creative Director – Brand & Design to lead and evolve the visual expression of our portfolio of category-leading outdoor brands, including Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite.This role is responsible for elevating and protecting brand integrity across all touchpoints - from digital campaigns and ecommerce to packaging, retail, and global marketing initiatives.You will lead a small, high-performing creative team and external partners, bringing clarity, consistency, and creative excellence to a fast-paced, collaborative environment.Brand Leadership & StewardshipServe as the ultimate guardian of brand standards across all channels and regionsDefine, evolve, and enforce brand frames, guidelines, systems, and visual frameworksEnsure consistency across digital, packaging, retail, and marketing materialsPartner with Product and Sales teams to guide creative decisions while maintaining brand integrityBalance commercial needs with long-term brand equityCreative Direction & ExecutionLead creative direction for: Digital campaigns and ecommercePackaging and printRetail, merchandising and eventsProduct storytelling and launchesProvide hands-on feedback and direction to internal designers and external partnersEnsure all work meets a high standard of craft, clarity, and effectivenessContent Strategy & ProductionLead the development and execution of a cohesive photo and video content strategy across brands and channelsDefine seasonal and campaign-level content needs in partnership with Marketing and EcommerceOversee end-to-end content production —from concepting and planning through shoot execution and final deliveryDirect and/or provide creative oversight on photo and video shoots (including on-location outdoor productions)Manage and collaborate with photographers, videographers, production partners, and talentEnsure content outputs are on-brand, high-quality, and optimized for multiple channels and use casesBuild scalable systems for content planning, asset creation, and library managementTeam Leadership & DevelopmentLead and mentor a small internal team of designers across branding, digital, packaging and printFoster a collaborative, accountable, and high-performance cultureProvide clear direction, feedback, and prioritization across projectsOperations & WorkflowEstablish and improve creative processes, workflows, and prioritization systemsManage and direct external partners including photographers, videographers, production partners, and design contractorsCollaborate with internal partners (Marketing, Product, Sales, Ecommerce) to ensure alignment and efficiencyEstablish efficient workflows for content production planning, shoot execution, and asset deliveryWhat You BringExperience8+ years in design and creative leadership rolesDegree in Graphic Design or related fieldExperience leading creative across multiple channels (digital, packaging, retail, print)Background in consumer brands, ideally outdoor, apparel, footwear, or adjacent categoriesSkills & CapabilitiesStrong brand systems thinker with a passion for consistency and clarityProven ability to lead and influence cross-functional teamsComfortable operating as a player-coach in a lean environmentStrong understanding of production processes (print, packaging, digital assets)Highly organized with the ability to manage multiple prioritiesMindsetCollaborative and solutions-orientedCurious, detail-oriented, and quality-drivenConfident and diplomatic—able to push back constructively and advocate for the brandInterest in the outdoors and technical products is strongly desiredBonus PointsExperience building or scaling in-house creative teamsFamiliarity with AI tools to enhance creative workflowsExperience working with global teams and marketsWhy This Role MattersThis is an opportunity to shape and scale the creative function for a portfolio of leading outdoor brands. You'll bring structure, clarity, and creative excellence to a growing in-house team - ensuring our brands show up consistently and powerfully in every channel. You'll also play a critical role in building and scaling a more integrated content engine, ensuring our brands are supported by high-quality, strategically planned photo and video storytelling.Some of our amazing benefits include...3 weeks paid time off per year10 paid holidays3 Floating holidaysGreat health benefits (medical, dental, vision)401(K) with company matchingLife insurance paid by Cascade DesignsActivity Gear Loaner Program and discounts on products purchased through Pro Deals$100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!The position responsibilities outlined above are in no way to be construed as all-encompassing.
Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.Cascade Designs Inc.Cascade Designs began in 1972 with the simple desire to provide a more comfortable night outdoors. Since then, we have grown to become the parent company of some of the most respected brands in the outdoor industry. Though much has changed over the years, our methods for achieving excellence have not.
We believe that manufacturing many of our products in our own U.S. and European facilities is an essential element in maintaining the quality users deserve, and that by striving to exceed our customers' expectations of service, we will be successful for many years to come.Our core purpose is to provide innovative, useful and long-lasting products that improve the adventures and wellbeing of our customers.Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.