Creative Director

About the Role

Your goal as Creative Director is to make imagikids the premier destination for licensed kids' apparel online, sitting between media creativity and data-driven marketing. You will own the visual standard and creative direction across every consumer-facing touchpoint. Today that team includes a photographer, social media manager and ad specialist. You will partner with merchandising, licensing, ecommerce, and sales teams to understand what each launch needs, and translate that into creative strategy — ensuring outcomes are on brand, on license, on budget, and commercially effective.

Responsibilities

• Define and own the imagikids brand identity and visual point of view, and build the cohesive creative vision that differentiates us in a crowded licensed category.
• Own the visual standard across all ecommerce and digital content, so the brand reads as one coherent experience wherever a customer encounters it.
• Lead creative concept and art direction for seasonal launches, product photography, and lifestyle shoots; direct on set and own final creative approval.
• Design for constraint: a single hero concept has to hold up across product galleries, enhanced content, partner-facing placements, and paid media.
• Own and build the creative and marketing relationship with our licensors — ensuring not only all content follows brand guidelines while telling the imagikids story.
• Continually monitor conversion, click-through, and sales data to prioritize creative investment where there is ROI.
• Direct the creative experience of our direct-to-consumer site in partnership with development.
• Manage marketing budget, vendor and agency relationships, and production standards alongside your Content Production Manager.
• Remain current on emerging tools and AI-enabled creative workflows and put them to work within the same licensor compliance gate as everything else.
• Assisting day-to-day in any creative ecom function, such as designing a stakeholder presentation.

Qualifications

• Bachelor's degree or equivalent.
• 8+ years in digital creative, art direction, or brand — ideally in apparel, consumer products, or DTC.
• Demonstrated experience building or repositioning a brand's visual identity, not only executing within an existing one.
• Experience leading and developing creative talent, and managing photographers, vendors, and agency partners.
• Direct experience with character licensing and licensor approval workflows, or passionate about the world of licensed brands.
• Strong hands-on foundation in photography, art direction, image selection, and Photoshop — enough to direct a photographer with credibility and make the final creative call.
• Working knowledge of ecommerce merchandising, product detail pages, and enhanced content.
• Current portfolio to be submitted with your application.

Required Skills

The ideal candidate is skilled, savvy, scrappy, sociable, strategic, and sales-minded. You possess strong visual judgment, a knack for resourceful execution, and a deep-rooted understanding that beautiful creative only succeeds when it drives tangible demand and conversion. If you are a visionary storyteller who loves the hustle of growth, we want to hear from you.