Creative Director

• Define and evolve Pair Eyewear’s creative vision across all channels, ensuring a cohesive and differentiated brand
• Partner with Marketing, Product, and Leadership to align creative strategy with key business goals and growth priorities
• Lead the concepting and execution of integrated campaigns across paid, owned, and earned channels
• Own creative vision and direction for photoshoots, video, product launches, and key brand moments
• Build, lead, and develop a high-performing creative team across design, copy, content, and production
• Provide clear direction, thoughtful feedback, and mentorship to elevate both individual and team output
• Own creative resourcing, prioritization, and budget allocation across initiatives
• Establish and refine processes that improve speed, quality, and cross-functional collaboration
• Manage external partners, freelancers, and agencies as needed
• Maintain and evolve brand guidelines and creative standards to ensure consistency across all touchpoints
• Champion a high bar for creative quality while enabling speed and iteration

Requirements

• 8+ years of experience in creative roles, with experience leading teams (in-house, agency, or both)
• Proven experience developing and executing integrated marketing campaigns across multiple channels
• Strong portfolio demonstrating creative direction across brand, digital, and physical experiences
• Experience working with performance marketing teams and understanding how creative drives results
• Experience leveraging AI tools (e.g., generative image, video, and copy tools) to accelerate creative production, testing velocity, and workflow efficiency
• Exceptional visual design sensibility, attention to detail, and storytelling ability
• Experience leading photoshoots, video production, and large-scale campaign execution
• Strong leadership and team management experience
• Familiarity with tools like Figma, Adobe Creative Suite, and creative production workflows

Core Competencies

Demonstrates expertise in creative direction and integrated marketing campaign execution, with a strong focus on team leadership, visual design, and cross-functional collaboration. Proficient in leveraging AI tools to enhance creative production and maintain high standards of brand consistency.