Creative Director General Electric Buffalo, NY

Every scroll, swipe, and second of attention is a design decision, and General Electric is staffing a Creative Director who treats each one as sacred. The shape of it is simple — bring 11 years and Creativity, take home $110,000 - $157,000, and grow into whatever General Electric builds next.

Key Responsibilities

• Trade pixel polish for speed when a freelance deadline says you must
• Design on-brand visual concepts across digital and print channels for General Electric
• Edit raw footage and audio into share-ready stories for multiple platforms
• Test and optimize creative variations through A/B experiments
• Support director designers through critique, mentorship, and shared best practices
• Read the room mid-presentation and reorder the deck on the fly
• Translate the General Electric mission into a thirty-frame story a stranger finishes

What You'll Bring

• Eagerness to take ownership and run with new responsibilities
• Solid Logo Design grounding, plus Persona Development you can pick up on the fly
• The reliability that lets a manager stop checking in
• 10 years that taught you which corners can be cut
• Familiarity with the rhythms of a delightfully-weird freelance team

General Electric is the hands-dirty company creative professionals across NY reach for when the cheap option finally breaks. Kindness and high standards live together comfortably on this endlessly-iterating Buffalo team.

We frame the offer around growth: $110,000 - $157,000 today, mentorship now, benefits always, and the flexibility to live well in NY.