Creative Director, Creative Development (Copywriter)

Dentsu Creative is hiring a Creative Director, Creative Development (Copywriter) to lead concepting, writing, and execution of integrated healthcare and consumer wellness creative across multiple mediums. This hybrid role is based in New York, NY (also hiring in Boston ), and includes mentoring teams while partnering closely with clients and creative leadership.

Role Overview

In this position, you will direct the look, tone, and feel of on-strategy creative ideas and ensure that creative decisions align with messaging strategy. You will oversee quality, support team performance, and serve as a key client-facing voice while helping translate client needs into compelling creative direction.

Key Responsibilities

• Oversee that creative choices align to messaging strategies, raise the quality of work, and support client and agency objectives.
• Mentor direct reports and help cultivate a supportive team culture.
• Act as a go‑to voice for clients, nurture client relationships, present and sell creative concepts, and serve as a liaison between client and creative teams.
• Identify new messaging innovations and technologies to develop new concepts and advance new ideas.
• Apply knowledge of unique audiences to create relevant content for each group.

Creative Development and Delivery

• Concept, write, and execute a range of deliverables spanning integrated brand campaigns.
• Lead work across retail and shopper marketing, CRM and lifecycle communications, and healthcare enrollment and member communications.
• Oversee patient education, social and content creation, retail media and commerce assets, and in‑store experiences.
• Support personalization programs and AI‑enabled creative production.

Collaboration and Reporting

You will be paired with a CD art director and report to ECDs while co‑managing and co‑directing creative direction across multiple mediums.

Required Qualifications

• 10+ years of experience ideating and executing creative concepts in the creative advertising industry.
• Bachelor’s degree in advertising, marketing, or a related field. In lieu of a degree, equivalent experience in a relevant field is required.
• Strategic and creative capability across written, visual, and conceptual areas.
• Proven client service and presentation skills.
• Experience using a variety of technology platforms and media channels.
• Experience managing multiple teams.
• Location requirement: must be in New York or Boston .

Compensation

The anticipated base salary range is USD 136,850 to 180,000 per year . Placement within the range is based on experience, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave
• Full benefits details at dentsubenefitsplus.com

Job Details

• Brand: Dentsu Creative
• Location: New York (hybrid)
• Time Type: Full time
• Contract Type: Permanent