Creative Director (Activewear)

We2re looking for a Creative Director to help define the next stage of a fast-growing womens activewear and lifestyle brand.

This role will shape the creative vision and visual identity across campaigns, photoshoots, product launches, social, e-commerce, retail, and brand experiences. Youll work closely with leadership to turn business and product strategy into compelling creative that strengthens the brand and community. This is a hands-on leadership role . Youll concept, direct, review, and execute while building the creative systems, standards, and team needed to scale.

Key Responsibilities

Creative & Brand Leadership

• Define and evolve the brands visual identity and creative standards.
• Develop creative concepts and storytelling for campaigns, launches, and seasonal moments.
• Translate brand and product strategy into customer-facing creative.
• Stay current on fashion, activewear, fitness, content, and cultural trends.

Creative Direction & Production

• Lead campaigns and photoshoots from concept through final delivery.
• Develop briefs, mood boards, styling direction, casting, locations, and visual references.
• Direct photographers, videographers, stylists, and production partners.
• Lead on-set creative decisions and ensure high-quality execution.
• Ensure shoots produce assets for social, e-commerce, marketing, and community channels.

Post-Production & Operations

• Oversee photo selection, editing, retouching, and final approvals.
• Build efficient systems for asset management and creative workflows.
• Ensure creative is delivered accurately, consistently, and on time.
• Lead, mentor, and develop the creative team.
• Manage freelancers, agencies, photographers, stylists, and production partners.
• Partner closely with Marketing, Social, E-Commerce, Product, Community, and Retail.
• Align creative with both brand-building and commercial goals.

Qualifications

• 7–10+ years leading creative for fashion, activewear, lifestyle, or beauty brands.
• Proven experience directing campaigns and photoshoots end-to-end.
• Strong portfolio in creative direction, visual storytelling, and brand building.
• Experience scaling a brand and building creative teams or systems.
• Experience managing internal teams, freelancers, agencies, and production partners.
• Womens fashion, activewear, or lifestyle experience strongly preferred.
• Athlete, creator, or talent-led content experience is a plus.
• Strong understanding of photography, styling, production, and post-production.
• Comfortable with Monday.com, Google Drive, and digital asset management systems.
• Strong understanding of social-first and platform-specific creative.