Leading strategic marketing initiatives, the full-time Course Adoption Marketing Manager will oversee branding, positioning, and go-to-market planning for higher education coursebooks and learning resources in a remote environment. Key responsibilities Develop branding and messaging frameworks for the course adoption program and product portfolio Identify target audiences and translate insights into effective marketing strategies Drive integrated go-to-market planning for new titles and manage backlist lifecycle strategies Required qualifications Bachelor's degree required; Master's degree preferred Minimum of 5+ years of marketing and brand strategy experience in the education market Strong understanding of higher education market trends and course materials adoption Experience with Account Based Marketing (ABM) and competitive analysis Proficient in Microsoft Office Suite and CRM/marketing automation systems