Content Strategy & Operations Lead – Secondment 6-12 Months

• Lead the ongoing development and implementation of Health Answers by Pfizer's content strategy
• Define content priorities, identify opportunities and create a clear content roadmap
• Partner with the Editorial Lead, Medical, and external providers to maintain trustworthy, evidence-based content aligned with editorial and governance standards
• Oversee and/or execute tasks ensuring all product areas are up to date and accurate
• Shape SEO, GEO and AI-powered discovery approaches
• Improve discoverability, search visibility and user engagement through content optimization and refresh initiatives
• Represent content strategy across Product and Marketing initiatives, user journeys, platform evolution, CRM programs and audience objectives
• Work with Analytics to understand user behavior, measure content effectiveness and translate insights into recommendations
• Build and maintain relationships with content and data partners and strategic suppliers
• Evaluate partner performance, manage partner governance and renewals, and improve content quality and user value
• Provide day-to-day leadership, direction and development support for rotational colleagues

Requirements

• Applicant must have a bachelor's degree with at least 8+ years of experience
• Experience in content strategy, editorial leadership, digital publishing, health communications or a related field
• Demonstrated ability to develop and execute content strategies balancing user needs, business priorities and performance objectives
• Strong experience working across Product, Marketing, Analytics, Medical and external partners
• Experience managing agencies, publishers, content providers or other third-party suppliers
• Experience supporting supplier agreements, Statements of Work and annual contract renewals
• Strong stakeholder management and influencing skills
• Experience using data, user insight and performance metrics to guide decision making
• Excellent written and verbal communication skills
• Strong organizational, project management and prioritization capabilities
• Familiarity with editorial governance and health information quality standards
• Working knowledge of SEO, content optimisation and search performance
• Understanding of GEO, AI Overviews and emerging AI-powered search experiencesExperience supporting CRM, lifecycle marketing or audience engagement programs
• Experience working with healthcare content or data providers
• Candidates must be authorized to be employed in the U.S. by any employer
• U.S. work visa sponsorship is not available now or in the future
• Position requires permanent work authorization in the United States

Core Competencies

Demonstrates expertise in developing and executing content strategies that align with user needs and business objectives, while ensuring adherence to editorial governance and health information quality standards. Proficient in leveraging data and performance metrics to enhance content discoverability and user engagement across digital platforms.

Highest-signal resume keywords

• Content Strategy Development
• SEO Optimization
• Stakeholder Management
• Project Management
• Health Communications

Hard Skills

• Content Strategy
• Digital Publishing
• Data Analysis
• Content Optimization
• Editorial Governance
• Performance Metrics
• User Engagement
• Health Information Quality Standards
• CRM Programs
• AI-Powered Search

Soft Skills

• Leadership
• Communication
• Organizational Skills
• Influencing Skills
• Prioritization

Industry Keywords

• Health Communications
• Content Providers
• Third-Party Suppliers
• User Behavior
• Audience Engagement
• Editorial Leadership
• GEO
• AI Overviews
• Lifecycle Marketing
• Stakeholder Engagement