To support a growing team, the full-time Content Strategist will develop holistic, cross-channel content strategies for product launches and customer engagement, primarily working in a hybrid environment between the London office and remote. Key responsibilities Define content strategies that drive business and customer outcomes, focusing on awareness, consideration, adoption, and growth Partner with cross-functional teams to implement content strategies across various channels, ensuring alignment with product and marketing goals Continuously experiment and iterate on content effectiveness, mapping customer journeys and identifying content gaps to enhance user experience Required qualifications Proven experience in content strategy and/or content marketing, preferably within financial services Strong writing skills with the ability to articulate effective content for diverse audiences Experience conducting user, audience, and market research to inform content strategies Demonstrated ability to develop evidence-based content strategies that positively impact customer and business outcomes Familiarity with the role of content across the product lifecycle, from launches to customer adoption and growth