Content Marketing Senior Manager

Owning the content strategy and editorial calendar, the full-time remote Content Marketing Senior Manager will build a segmented content library, write and produce various formats, and track content performance to drive qualified leads for auto repair shops. Key responsibilities Develop and manage the content strategy and editorial calendar, ensuring alignment with business goals Write, edit, and produce diverse content formats while auditing and optimizing existing materials Track and report on content performance metrics, including rankings and conversion rates Required qualifications 6+ years in product marketing within a B2B SaaS or technology company Proven experience in conducting market discovery and translating insights into actionable strategies Demonstrated ability to manage and develop product marketers and establish operational standards Strong writing skills with the ability to communicate complex ideas clearly across various organizational levels Experience in building competitive intelligence and differentiated messaging for market segments