Content and Thought Leadership Manager

Content & Thought Leadership Manager OnePoint BFG Wealth Partners Parsippany, NJ or Minneapolis, MN Formerly Bleakley Financial Group, OnePoint BFG Wealth Partners is a premier financial planning and wealth management firm dedicated to delivering tailored financial strategies to individuals, families, and businesses. Founded in 1985, OnePoint BFG's advisors manage over $18 billion in advisory assets and provide personalized, goals-based planning with an unwavering focus on client well-being and legacy. This role builds the firm's thought leadership engine and owns brand and founder social media. The Content & Thought Leadership Manager is responsible for what OnePoint BFG has to say and where it gets heard. The role owns original long-form content, the editorial calendar, and the process for capturing and publishing advisor expertise from across the firm. It also owns brand-level and founder social media, including strategy, in-house content, scheduling, and engagement, and oversees agency-produced social content for consistency of voice. This is a net-new function; the firm currently has no dedicated content production capacity. Thought Leadership: Produce website articles, white papers, and long-form content that establishes firm and advisor expertise. Advisor Expertise Capture: Own the process for sourcing, interviewing, and publishing subject matter expertise from advisors across local teams. Editorial Calendar: Own the content calendar, aligned to monthly themes and relevant seasonal moments. Segment Content Strategy: Develop differentiated content for each of the firm's three target markets. Public Relations: Own press release intake, drafting, approval, and publishing; source advisors for inbound media opportunities; submit PR material to Compliance. Carry the firm's quarterly theme across all content channels. Brand Social Media: Own strategy, voice, calendar, in-house content, scheduling, and interactions on brand channels, and oversee agency-produced content for consistency. CEO Social Media: Own the in-house elements of the CEO's LinkedIn channel, including review, scheduling, interactions, and follow-ups. Amplify media placements across brand and founder channels. Compliance Submission: Submit all material this role creates, and act as proxy submitter for agency-produced social content. Five to eight years in content marketing, editorial, or thought leadership; financial services strongly preferred. Hands-on management of organic social channels, with particular depth in LinkedIn. Working familiarity with the SEC Marketing Rule as it applies to content and social media. Bachelor's degree in Journalism, Communications, English, Marketing, or a related discipline.

Joining our team means becoming part of an organization recognized by Financial Planning as one of the premier RIAs to work for — a distinction reflecting our deep commitment to our people, our culture, and our collective vision. Immerse yourself in a collaborative, supportive environment recognized by Financial Planning as one of the premier RIAs to work for. We offer a top-tier compensation package and a structured professional framework designed to reward high performers. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer without notice. Standard full-time scheduling is 40 hours per week. The position is based on-site at the location noted above, with potential remote flex-work arrangements subject to agreement with firm leadership.

Investment advisory and financial planning services offered through Bleakley Financial Office.