Consumer Product Sales Lead Analyst – Vice President

• Maintain and execute customer communications throughout the customer lifecycle and across all channels in partnership with Marketing, Agency, Digital and Legal teams


• Support communication strategy design and implementation for ad hoc projects across all customer channels, including new product development and delivery


• Manage all portfolio marketing assets and related inventory, including benefits guides and plastics


• Design and maintain the Value customer communication strategy, with periodic updates informed by customer behavior and research insights


• Work with Marketing, Creative Agency and Legal teams to align marketing assets with product positioning and business controls


• Drive customer understanding and reinforcement of product value and benefits for Diamond Preferred, Simplicity and Secured credit cards

Requirements

• 6–10 years of related experience


• Bachelor’s degree in economics, finance, accounting, engineering, mathematics, statistics, business, computer science or a related quantitative discipline


• Project management and time-management skills, with the ability to manage multiple projects simultaneously


• Strong creativity and sense of curiosity; self-motivated


• Influencing skills and ability to work across multiple teams, functions and businesses


• Strong written and verbal communication skills

Core Competencies

Demonstrates expertise in customer communication strategy design and implementation, with a strong focus on managing marketing assets and aligning them with product positioning. Proven ability to influence cross-functional teams and manage multiple projects effectively.

Highest-signal resume keywords

• Customer Communication Strategy


• Project Management


• Cross-Functional Collaboration


• Written Communication


• Creativity

Hard Skills

• Portfolio Management


• Data Analysis


• Marketing Asset Management


• Product Development


• Quantitative Analysis

Soft Skills

• Time Management


• Influencing Skills


• Self-Motivation


• Curiosity

Industry Keywords

• Customer Lifecycle


• Marketing Strategy


• Behavioral Insights


• Product Positioning


• Business Controls