Consumer Marketing Lead

To build the marketing function for Alpen Finance from the ground up, the full-time remote Consumer Marketing Lead will develop and execute strategies for consumer acquisition, prepare for product launch, and validate product-market fit while collaborating closely with leadership and engineering teams. Key responsibilities Develop a focused consumer marketing strategy and establish measurement and feedback loops Identify and prioritize target audiences for acquisition, testing various channels and campaigns Own the consumer-facing marketing plan for the product's unveiling and launch, ensuring sustained marketing efforts post-launch Required qualifications 3+ years of relevant marketing experience with ownership of go-to-market strategies and customer acquisition Experience marketing consumer fintech products such as lending, payments, or wallets Proven track record of taking a consumer product from prelaunch to meaningful adoption Direct experience in developing and executing consumer acquisition strategies Ability to use metrics like CAC and conversion to inform investment decisions