Owning the consumer lifecycle from onboarding to retention, the full-time remote Consumer Lifecycle Director will manage activation flows, lifecycle messaging, and AI-driven consumer support while collaborating closely with marketing and product teams to drive engagement and growth. Key responsibilities Developing onboarding and activation processes to ensure users achieve their first moment of value quickly Creating and executing lifecycle messaging strategies across various channels to enhance user engagement and conversion Implementing AI-first consumer support systems to improve retention and satisfaction metrics Required qualifications Five or more years of experience in consumer B2C lifecycle, growth, CRM, or consumer success with direct ownership of key metrics Proven experience in building AI-native operations and tools for customer retention Hands-on fluency with lifecycle and analytics tools such as AppsFlyer, Braze, or Mixpanel Strong background in customer success or support roles, with bonus experience in business or government sectors Ability to thrive in a fast-paced, ambiguous environment