Modern Organizational Change Manager (OCM) Role Profile
Location: Raritan, NJ (4 Days/week at client location)
Duration: 6 Months+
Introduction to the EUS Digital Workplace Practice
The End User Services (EUS) Digital Workplace Practice (DWP) is a strategic team within the organization focused on transforming the employee experience through digital innovation. The DWP operates across three core areas: Experience Design (XD), Organizational Change Management (OCM), and CRM Execution using Salesforce Marketing Cloud (SFMC). Together, these three pillars enable the DWP to deliver holistic, employee-centered digital transformations.
Modern Organizational Change Manager (OCM) Role
1. Core Change Management Expertise
- Behavioral Change Design: Ability to design, document and advocate structured journeys that guide employees from awareness to adoption using frameworks like ADKAR documented in tools like Mural.
- Stakeholder Engagement: Skilled in stakeholder mapping, influence strategies, and development of learning strategies to drive sponsorship and alignment.
- User segmentation: Able to split down and target segments of an organization separately by understanding and grouping outcomes to deliver differentiated communications.
- Communication Strategy: Develops targeted, multi-channel communication plans that are personalized and measurable.
- Learning & Enablement: Designs inclusive learning experiences that support all learning styles that achieve the desired business outcomes.
2. Digital Workplace & Technology Fluency
- Tool Ecosystem Knowledge: Familiarity with platforms like M365, Zoom, AWS, Windows 10/11, and virtual environments.
- Experience Design (XD): Collaborates with XD teams to ensure frictionless employee experiences and intuitive technology adoption.
- Analytics & Targeting: Uses behavioral data and segmentation to refine change strategies and measure impact.
3. AI-Enhanced Change Capabilities
- AI-Augmented Communication: Leverages generative AI to draft, personalize, and optimize communications at scale.
- Predictive Change Analytics: Applies AI to forecast adoption risks, resistance patterns, and readiness gaps.
- Conversational AI Integration: Designs and deploys AI-powered assistants to support just-in-time learning and change navigation.
- Content Intelligence: Uses AI to curate and recommend learning content based on role, behavior, and sentiment analysis.
4. Future-Ready Competencies
- Agile & Adaptive Mindset: Operates in iterative cycles, embracing experimentation and continuous feedback.
- Digital Storytelling: Combines data visualization, narrative, and emotional resonance to inspire change.
- Ethical AI Stewardship: Understands the ethical implications of AI in the workplace and ensures transparency, fairness, and inclusivity.
- Change-as-a-Service (CaaS): Delivers modular, scalable change interventions that can be rapidly deployed across programs.