Category Marketing Lead

About the Role

We’re seeking a Category Marketing Lead to drive the successful launch and growth of new categories across our marketplace. Reporting to the VP of Marketing, this role will own the go-to-market strategy and execution for category expansions, developing integrated campaigns that drive awareness, customer acquisition, engagement, and revenue.

The ideal candidate is a highly analytical, data-driven performance marketer with deep expertise across paid social, influencer marketing, and Google Ads. They thrive in a fast-paced environment, work collaboratively across teams, and have experience building and scaling customer acquisition programs for e-commerce, gaming, marketplace, or consumer technology businesses.

What You’ll Do

• Lead the marketing strategy and execution for new category launches, from initial planning through post-launch optimization.
• Develop and manage customer acquisition campaigns across paid social, influencer marketing, Google Ads, and emerging growth channels.
• Create integrated launch plans in partnership with Merchandising, Design, Analytics, Product, and Operations teams.
• Translate category objectives into measurable marketing programs that drive customer acquisition, engagement, and revenue growth.
• Establish KPIs, reporting frameworks, and testing plans to continuously optimize performance and maximize ROI.
• Analyze campaign performance, customer behavior, and market trends to identify growth opportunities and improve results.
• Partner with internal creative teams to develop compelling messaging, content, and promotional assets.
• Manage influencer, agency, and partner relationships to support launch objectives.
• Support experiential marketing initiatives, partnerships, events, and activations that amplify category launches.
• Present campaign results, insights, and recommendations to senior leadership.

Qualifications

• 5+ years of experience in digital, growth, or performance marketing
• 2+ years of hands‑on expertise managing paid social campaigns across platforms such as Meta, TikTok, YouTube, and X
• 2+ years of experience managing Google Ads programs, including search, display, and performance‑driven acquisition campaigns
• Experience launching new products, categories, or business lines
• Strong analytical and quantitative skills with experience using data to inform decisions and optimize campaigns
• Proven track record of driving measurable customer acquisition and revenue growth through performance marketing
• Knowledgeable in experiential marketing, partnerships, events, or brand activations
• Ability to manage multiple priorities and thrive in a fast-paced, entrepreneurial environment

Preferred Qualifications

• Client‑side marketing experience at an e‑commerce, marketplace, gaming, or consumer technology company
• Familiarity with collectibles, sports, gaming, trading cards, or enthusiast‑driven communities
• Experience working closely with merchandising teams to support category growth and commercialization efforts

Benefits

The base salary range listed is a guideline. Actual compensation is determined based on skills, experience, and the impact you bring. Total compensation includes base salary, bonus, and equity.

Salary Range

$90,000 - $130,000 USD